Project plan
Redesign a global tech company's website to drive conversions and generate high-quality inbound leads by improving the user experience
Challenges
- No web/digital visual brand guidelines exist
- Stakeholders who are not digital-savvy have strong opinions
- Limited resources and tight timelines – no time for user research
- All pages need to be translated into multiple languages, each of which may have varying text lengths
- Lack of templated modules that international sales teams and vendors can easily use for quick page creation
My role
- Carefully review and approve the wireframes provided by the vendor, then redesign all UI and visual elements of the page based on them
- Optimize the brand library for web and digital use, ensuring compliance with WCAG AA standards
- Conduct competitive research
- Serve as the primary point of contact for communication with developers
Old design
- Not responsive
- No streamlined design guidance resulted in inconsistency across the site
- Busy and outdated
- Low accessibility
First step : Optimize branding elements
The site used too many colors and typefaces, so we streamlined both for greater consistency.
Color
Typography
Roboto font family
Second step : Configure modular elements
We implemented a modular card system with multiple variations for use in different contexts. This approach helps make the content more scannable and easier to organize, especially given the site’s information density. Additionally, it allows third-party vendors to independently create pages while upholding a consistent design standard.
