Project plan
Redesign a global tech company's website to improve visuals, user experience, and accessibility.
Challenges
- Web/digital visual brand guidances don't exist
- All the pages will need to be translated into multiple languages, each of which may have varying lengths of text
- Limited resource and tight timelines – No time for user research
- Stakeholders who are not digital-savvy with strong opinions
- Lack of templated modules that international sales teams and vendors can easily use for a quick page creation
Old design
- Busy and outdated
- Tons of information squeezed into one page
- No design guidances resulted in inconsistency across the site
- Low accessibility
First step : Optimize branding elements
The site used too many colors and typefaces, so we streamlined both for greater consistency.
Color
Typography
Roboto font family
Second step : Configure modular elements
We implemented a modular card system with multiple variations for use in different contexts. This approach helps make the content more scannable and easier to organize, especially given the site’s information density. Additionally, it allows third-party vendors to independently create pages while upholding a consistent design standard.
